CAPABILITY · SALES & LEAD-GEN
AI Quote Generator
Intake answers become a priced, line-item quote in minutes without estimator involvement.
Audit this workflow →What it does
Client fills a structured intake; the agent applies your pricing rules and generates a line-item quote PDF with your branding. Handles material costs, labor rates, and margin floors. Sends for approval and tracks status.
Every quote a senior person builds from scratch is time that person isn't selling, managing, or delivering. At most B2B service businesses, quoting drags a salesperson or account exec through the same mental loop every time: pull the customer's segment, find the right pricing tier, check whether a volume discount applies, add the right add-on SKUs, calculate tax, verify margin floors, attach the right terms addendum, and ship a PDF that looks like it came from a real company. That loop runs twenty to ninety minutes per quote depending on deal complexity. Multiply by forty quotes a month and a chunk of a senior salary is going toward a document that follows deterministic rules.
The deeper issue is inconsistency. When pricing lives in a salesperson's head or scattered across a half-versioned pricing sheet, quotes drift. One rep grants a discretionary ten percent off. Another forgets the onboarding fee. A third pulls last quarter's rate card. The deal closes, and three months later finance finds revenue leakage because the quote didn't match the contract because the salesperson improvised. None of that is a character flaw. It's the predictable output of a manual process with no enforcement layer.
Golden Horizons builds a Quote Builder that encodes your pricing rules into a structured agent, so the rules run the same way every time with no human in the middle. The flow opens with a short intake (web form, voice call, or embedded in your CRM) that captures the deal parameters: company size, product or service configuration, contract term, payment cadence, add-ons. The agent applies your tier logic, discount schedule, margin floors, and tax rules against those inputs and produces a branded, line-item quote PDF. If the deal needs a discount beyond a threshold you define, it routes to a manager for approval before anything sends. Nothing leaves without the right eyes on it.
What gets built is specific to your pricing model. A SaaS company with seat-based tiers, multi-year discounts, and implementation add-ons carries different rule complexity than a managed-services firm quoting by project scope or a professional-services shop pricing by engagement type. We start by mapping your current pricing logic, the written rules, the unwritten customs, and the exceptions that actually happen, before a single line of code runs.
Use cases
- A B2B SaaS company lets prospects configure seat count, contract term, and add-on modules through an embedded form. The agent prices the deal, applies multi-year discount rules, and sends a countersign-ready order form with no sales-ops touchpoint on standard deals.
- A managed IT services firm stops quoting custom by client and runs every prospect through a scoping intake capturing device count, service tier, and response-time SLA. The agent outputs a fixed monthly rate with the correct terms addendum attached and flags sub-margin deals for VP review.
- A healthcare-IT vendor configures deals against implementation complexity, training days, and integration scope. The agent enforces a pricing floor on implementation services that reps kept discounting away, and routes any exception to the VP of Sales before the quote PDF generates.
- A mid-market manufacturer gives regional distributors a self-serve quoting portal that applies volume tiers, regional pricing schedules, and current surcharges automatically. Reps get a signed quote back from the distributor with no internal estimator on standard configurations.
- A professional-services firm running audit, advisory, and M&A engagements encodes its engagement-type rate cards and scope multipliers into the agent, so junior account staff produce accurate SOW-attached quotes without partner review for deals inside defined parameters.
- A commercial insurance brokerage quotes standard lines from intake data (industry code, headcount, revenue, claims history), producing a preliminary quote PDF the broker refines before carrier submission, cutting pre-submission prep time on standard accounts.
What’s included
- Fixed scope with written acceptance criteria before any build starts
- Customization layer for your brand voice and business rules
- Clean handover with documented runbook and live training
- Monthly ROI report for three months post-delivery
- Source code delivered to your GitHub on handover
What’s NOT included
- Third-party API subscription costs (billed to your accounts)
- Data migration from legacy systems
- Ongoing infrastructure costs after handover
How clients use this
Fixed-scope build with clean handover, documented ownership, and optional support for monitoring, maintenance, and minor changes.
Part of
Used in: Construction Firms
Questions Quote Builder clients ask
How complex can pricing rule encoding actually get?
More complex than most teams expect to fit, less complex than a full CPQ platform. The agent handles tiered pricing by customer segment or contract term, volume discount schedules with thresholds and step-downs, add-on and bundle logic, margin floors by product category, regional or currency adjustments, and conditional terms addenda that attach based on deal type. What it won't replace is a full configure-price-quote system for products with thousands of SKU combinations or manufacturing bill-of-materials dependencies, which have their own tooling category. The practical ceiling is a deal structure where a senior salesperson currently carries the full ruleset in their head or in a spreadsheet. If a human can follow the logic from a pricing sheet and a customer record, the agent can encode and enforce it consistently. We map your actual rules in a discovery session before building, so nothing about what fits comes as a surprise.
How does discount approval routing work when a deal requires an exception?
You define the thresholds during the build. For example: deals up to ten percent off list auto-approve, deals between ten and twenty percent route to the regional sales manager, anything above twenty percent needs VP sign-off. When the intake parameters produce a quote that hits an approval tier, the agent holds it, notifies the right approver by email or team chat with the deal summary and the requested discount, and waits for an explicit approve or reject before the quote sends. Approvers get a direct link to the deal record, no logging into a separate system. If the approver rejects, the agent can route back to the rep with a counter-suggested price or let the rep revise and resubmit. Every approval decision logs against the quote record for a clean audit trail. The thresholds, approver assignments, and routing logic are all configurable and don't need a developer to update once the build is live.
Does the system track quote versions when a deal goes through multiple rounds?
Yes. Every time a quote is revised, whether the rep adjusts scope, the customer asks for a different term, or an approver requires a price change, the agent generates a new version and archives the prior one. The quote record shows the full version history: who requested the change, what changed, when it was sent, and which version the customer ultimately signed. This matters for two reasons. First, it closes a common audit gap where finance can't reconcile a signed contract against the original quote because the PDF got overwritten. Second, it gives sales managers visibility into deals that churned through multiple revision cycles, which usually signals the intake didn't capture scope clearly enough or the pricing structure has a real problem worth fixing. Version records persist in your CRM, so the history travels with the deal instead of sitting locked in a separate quoting tool.
What e-signature integrations does the Quote Builder support?
The default build wires to DocuSign and HelloSign, both well-documented, widely used, and straightforward to integrate with a CRM and a PDF generation layer. If your team already runs an active DocuSign or HelloSign account, the build uses that account, so signed envelopes land in your existing dashboard and audit trail instead of a parallel system. For teams without a current e-sign contract, HelloSign tends to be the lower-cost starting point at standard volume. Adobe Sign is supportable with extra scoping; its API is capable but adds integration complexity. The build never rolls its own signature mechanism. We use the established platforms because their audit trails and legal standing are already tested across jurisdictions. During scoping we confirm which platform fits, and the e-sign flow is built to match your existing process rather than forcing a new one.
How does a signed quote sync back to our CRM?
When the e-sign provider confirms a completed signature event, the agent fires a webhook that updates the deal record in your CRM. The deal stage advances, the signed PDF attaches to the record, and any fields you want populated from the quote data (contract value, term start date, product configuration) write back automatically. The default build targets HubSpot and Salesforce, since they cover most of the B2B service market and have reliable APIs. For teams on a different CRM, we assess during scoping; most modern CRMs have webhook or API support that accommodates this. The sync kills the manual step where a rep downloads the signed PDF, uploads it to the CRM, and updates the deal stage by hand, a step that gets skipped often enough that pipeline data turns unreliable for forecasting. After the build, your pipeline reflects reality because the update happens automatically at signature, not whenever a rep remembers to log it.